About

Moving Thinking is a strategic marketing agency, specialising in the charity sector. Fresh thinking, sound advice and measurable results are the focus. Here’s just some of the areas Moving Thinking can help you with:

Product Portfolio Strategy
Market and Consumer Research
Integrated Campaign Planning
Insight-led Idea Generation
Innovation and New Product Development
Integrated Fundraising Strategy
Legacy and In Mem Strategy

So who are we? Mark Cook set up Moving Thinking in 2010 to enable strategists like him to directly with clients, flexibly and cost-effectively. So when you work with Moving Thinking, you work directly with an experienced strategic mind. Your challenges will have our complete attention.

And since that time we’ve worked with some great organisations. Our current and past clients include: clients 2015

To read some client recommendations, go to the Recommendations section above or click here.

A little more about Mark… mark red

‘I’ve held pivotal roles both sides of the charity agency divide. At trailblazing charity Dogs Trust, I cut my teeth managing donor development and recruitment. At leading creative agency Whitewater I was Planning Director and worked with some great organisations, large and small. My role there – to drive their strategies forward and provide the deep insights and breakthrough propositions that would deliver powerful fundraising.

In 2010 I decided to branch out on my own. And I’m very glad I did! I take my work far more seriously than I take myself. I’m not precious. However excited I might get about new ideas or radical thinking, you’ll find me down to earth and focused on practical outcomes.’

And in 2012, Mark was joined by Associate Strategist Kate Jenkinson…

‘My ten year journey charity-side led me from the Crisis Open Christmas, to fieldwork in the wilds of Ethiopia, to heading up the individual giving programme at Cancerbackup. It was there that my in memoriam and legacy work drew me to strategic planning and a brilliant, mind-expanding three years in the Whitewater Planning team. My personal experience as a Helpline and care volunteer – as well as years at the direct marketing coal face – have given me a passion for championing the needs of donors. I’m fascinated by people, what makes them tick and what makes them give. It’s from here that breakthrough strategies can be built. And having just taken some baby time-out, I’m delighted to be back with Moving Thinking.’